McDonald’s tests new value menu as fast-food discount wars heat up
Headline from MarketWatch · First reported Nov 4, 5:04 PM ET () · Updated Nov 4, 8:01 PM ET · 2 sources, 2 articles
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What's being reported
The burger chain is overhauling its menu and seeking to deliver a “clear and compelling value proposition.”
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McDonald's plans to cook up cheaper menu items as sales slow
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McDonald’s tests new value menu as fast-food discount wars heat up
The burger chain is overhauling its menu and seeking to deliver a “clear and compelling value proposition.”
McDonald's plans to cook up cheaper menu items as sales slow
McDonald's CEO Christopher Kempczinski said the company is testing new value options at select U.S. locations.